Our Story. Our Vision.

Our journey dates back to 2014 when our founder, Arvind, witnessed his father, a traditional jeweller, reluctant to use software to manage the business because it seemed too complex. Inspired by the vision to possibly transform the way the jewellery industry looked at handling operations, Sales Neuron, an intuitive, customizable jewellery management software was born. The main challenge was to change the mindset of jewellers who were comfortable with the traditional manual method. With perseverance, all things are attainable and soon, a strong client base of 100+ happy customers became part of our ever-growing success story.

Every jewellery store is UNIQUE and so is the approach to its management. Diving deep into analyzing customer pain points, we developed our own technology platform that empowers end users to CUSTOMIZE every element of the software WITHOUT ANY TECHNICAL SUPPORT, thereby reducing customization charges & successfully personalizing the software to their business needs. This approach was widely acclaimed by our clients and encouraged us to explore other verticals like wellness & apparel.

Today, Sales Neuron is an IOT-enabled bespoke business management platform for the retail industry benefiting customers globally. Why settle for an inefficient stereotype when you can have YOUR BUSINESS, YOUR WAY!

Our Opportunity

Changing lifestyles have underscored the importance of personalization and elevated user experience expectations, driving the need for the best jewellery software solutions.

Multitask Management

Complex Process

Tougher regulations have made managing business complicated and tough to scale.

Customers engaging across world

Connected World

Customers engage across multiple platforms from stores to digital platforms.

Growth Points

Our Core Principles

Integrating Design & Technology

Design Thinking

Integrate business, people and technology to build world-class products.

Smooth Experience


Scrum to deliver faster, scalable products to enhance experience.

Multihand open culture

Open Culture

Provide equal opportunity to everyone to build relationships.

Our Journey

Business Journey Begins

2014 - Journey Begins

AUC Ventures started its journey with a vision to design world-class business management software. Our first version - A simple, easy-to use and secure jewellery management software was launched.

multitaske smartly

2015 - Customer Onboarding

Twenty-five happy customers trust AUC Ventures to manage their business smartly.

Partner Collabation

2016- Strategic Partners

Six companies signed up as Strategic Partners to integrate add-on services.

Recognition Award

2017- Recognition

AUC Ventures is selected by Nasscom, India's Premier IT Trade Association as part of 10,000 Startups Program & we expand to Bengaluru. We are recognized as India's top 22 fastest growing startups by Inc42.com.

RFID Solutions

2018 - IOT Solution Launch

Sales Neuron launches India's 1st IOT-enabled jewellery management solution with RFID integrations & mobile POS launch. IOT solutions successfully implemented at 10+ mega stores across India enabling them to become India's first smart stores.

Growth in Business

2019 - Business Expansion

Sales Neuron expands the team bringing in new talent in the form of ex-entrepreneurs and tech geeks. 1000+ SMEs join the customer network of Sales Neuron platform.

Business Expansion

2020 - Axon Worx Launch

Axon Worx, A subsidiary of AUC Ventures is launched to promote all hardware products ranging from AIDC, RFID to IOT products for Retail Industry.

Building Ecommerce website

2021 - E Commerce Platform

To amplify the growth of our customers and bridge the gap of online and offline business, fully functional e-commerce solution is launched for customers.

Our Core Team

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Founder & CEO

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Head - Products

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Head - Projects

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Aarti Singh

Head- Designer

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Tech Ninja

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Inside Sales Executive

Our Core Milestones




Team Members





Our Global Technology Partners for 10X Efficiency

Zebra Technology Company Logo
Newland Company Logo
Silver Partner Samsung Logo
Lenevo Company Logo
Western Digital Logo
Chainway Compan Logo
Axon Company Logo
Adtech Company Logo